The following examines the Liberal Democrats (LD) role in the 2010 British general election. That year’s election is widely considered a remarkable event (Quinn, 2011, p. 403) with the surge, in the media, of the LDP. The party’s surge was triggered by unique events such as the country’s first-ever televised leadership debate, where LD leader Nick Clegg stood among the two other leaders of the UK’s main parties. Clegg made a good impression on voters, along with a sensational splash in the media. The leader’s approval ratings soared. The press was clamoring for or against the party and its leader. Thus the phenomenon of “Clegg-mania” started.